Abstract
This study aims to explore the innovative model of the integration of industrial design and e-commerce, in hopes of providing new growth points for businesses in the digital economy era. With the rapid development of internet technology, e-commerce platforms have become important channels for product sales and brand display. Industrial design, as a key factor in enhancing product added value and user experience, is particularly important in its combination with e-commerce. This paper first reviews the theories of industrial design and e-commerce, constructing a theoretical framework for their integration. Through case study methods, the design strategies of successful cases such as the Apple Online Store are analyzed, revealing the application of industrial design in e-commerce and its positive impact on enhancing user experience and brand value. In addition, this paper proposes a set of methodologies for assessing the impact of design innovation on e-commerce, providing an empirical research basis for businesses. The research results show that the deep integration of industrial design and e-commerce can significantly enhance the market competitiveness of enterprises. However, this process also faces many challenges, such as the cultivation of design talent and the difficulty of interdisciplinary collaboration. The paper concludes with a summary of the potential of the integration of industrial design and e-commerce and proposes suggestions for future research directions.
Published Version
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