Abstract
Since the definition of interactive orientation was formally produced, it has attracted the widespread attention of researchers around the world. However, due to the short development time of this theory, the current industry has little analysis on this topic and fails to form a systematic cognition of interactive orientation. First, the connection between innovation models fails to produce systematic research results; second, the principle of influence and enterprise performance still needs more systematic analysis; and third, the scope of application needs to be further explored. On the basis of retrieving relevant materials, this paper discusses the influence of interactive orientation on innovation, analyzes the mechanism of interactive orientation on enterprise performance, and comprehensively discusses the theoretical framework of innovation mode, enterprise performance, and other aspects to form a supporting analytical hypothesis.
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