Abstract
The media is a powerful tool for shaping public opinion and can significantly influence women's entrepreneurial decisions. By portraying women entrepreneurs in a positive and egalitarian light, the media can help eliminate the negative effects of gender bias, thereby enhancing society's perception and evaluation of women entrepreneurs. Therefore, examining the impact of modern media on women entrepreneurs in contemporary society is a complex and significant issue. Focusing on the growing importance of this topic, the paper aims to explore the impact of media coverage on the image and status of women entrepreneurs. The impact is identified through questionnaires, in-depth interviews, and media content analysis. It conducts an online questionnaire survey and in-depth interviews with 300 women entrepreneurs and 20 women entrepreneurs from different industries. The results showes that over 65% of the respondents believed that media bias had a negative impact on their entrepreneurial spirit, and almost 70% felt that their businesses did not receive fair coverage. The findings confirm that the medias gendered portrayal of women entrepreneurs affects not only public perceptions of their capabilities and potential but also challenges their confidence and willingness to start their own businesses.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Lecture Notes in Education Psychology and Public Media
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
