Abstract
As China enters the era of "all-media" in which everything is interconnected through media, campus-themed speeches have become an irreplaceable extracurricular activity for ideological and political education among university students, providing an effective means for improving their quality and shaping their correct worldview, values, and outlook on the world. In this context, how to integrate and drive the development of campus-themed speeches and ideological and political education has become a subject that needs to be addressed. This paper analyzes the necessity of the dual drive development of campus-themed speeches and ideological and political education, discusses the challenges and opportunities faced during its development process, and provides empirical analysis through a study of 147 university student audience members. It proposes countermeasures and suggestions to achieve the dual-drive development, aiming to support the theoretical and practical contributions in the field of campus-themed speeches and ideological and political education.
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