Research on the Development Strategy of Mobile Game Honor of Kings Based on 4C Theory

Abstract

With the upgrade of mobile phone internal storage and chips, more and more games are moving from computers to mobile phones. The mobile games market is gradually growing and demonstrated strong profitability in the application market. So it is necessary to explore the marketing strategy of mobile games. In view of that, this paper takes Honor of Kings, a typical representative of mobile game, as an example, analyzes Honor of Kings marketing based on 4C marketing theory. The author explore the transform of the marketing strategy of Honor of Kings, summarize the success and shortcoming of Honor of Kings, in order to discover the problem of customer turnover of Honor Of Kings, the problem arises in part from quality of paid content, assurance of gameplay, and fairness of the game. Finally, it is conclude that mobile games place great emphasis on convenience and communication, therefore, the development of contemporary mobile games needs to rely on the community and develop more concise and convenient pages.