Analysis on the Current Situation and Future Development of China's Mobile Game Market Based on Classification and Enterprise Strategy

Abstract

Since the release of smartphones, mobile game market has become a market that can not be ignored. Mobile phones are easy to carry and control, making them a good game carrier in addition to their original functions. Since the development of mobile games, the market environment has undergone many changes, and the games leading the market are different from those before. This paper focuses on collecting data on the income and the active number of major mobile games at home and abroad. It also analyzes the current situation and causes of China's mobile game market by combining the concepts and methods related to management and strategy. The author conducts a SWOT analysis on some influential games and their production companies, which will more intuitively show the mainstream operation mode of the current mobile game market. The prediction of the possibility of subsequent market changes is also one of the research objectives of this paper. The analysis of the game market and the game company can reflect the market trend and the possible change to a certain extent. In the future, there are still full of opportunities and challenges in the mobile game market. Companies that intend to enter the market or are already in the market will face the rapidly changing market environment and challenges in all aspects. Whether enterprises can understand and adapt to the market trend in time will be the key to success.