Analysis of Mobile Game Marketing Strategy - Taking Honor of Kings as an Example

Abstract

With the development of mobile Internet technology and the upgrading of smart phones, the mobile game market has ushered in a huge space for development. If a mobile game wants to occupy a certain position in the highly competitive market and can develop for a long time, it is necessary to formulate an appropriate marketing Strategy. This paper takes "Honor of Kings" as the main research object, and combines the marketing theory to research and analyze the current marketing strategies of "Honor of Kings", in order to provide reference plans and improvement directions for the marketing strategies of mobile games. In general, strategy of Honor of Kings is based on interactive marketing, supplemented by others such as dissemination of live-broadcast platforms.