Abstract
Based on the background of the current rural revitalization strategy, this thesis discusses the importance of brand design for the Bonan waist dagger through the analysis of the development status quo of the “Bonan Waist Dagger”. The brand image design is of great significance to enhance the benefit of the Bonan waist dagger products. The brand image design can solve the problem of the loss of the “non-genetic inheritance”. The brand image design is of great significance to the inheritance and development of Bonan waist dagger. The brand image design can solve the problem of “non-heritage bearers”. The brand image design is of great significance to the inheritance and development of the Bonan waist dagger. Finally, through the specific brand image Logo design and IP image design, we can improve the brand image of the Bonan waist dagger, promote the inheritance and development of the Bonan waist dagger, and promote the revitalization of the countryside.
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