Research on Innovative Inspiration of Internet Thinking on Brand Promotion Design

Abstract

Internet new media precipitated by Internet companies, represented by the new economy, and also inspired the traditional enterprise marketing potential energy, all the companies are using the Internet as a new marketing, sales channels, information exchange, but also to brand competition spread to the Internet. Internet emphasis on corporate brand building deepening brand and quickly occupied the high ground on the Internet, the development of enterprises will play a decisive role. Visual brand image is the brand culture, brand concepts, brands and brand quality brands such as visual symbol of the internal factors, the fine form design and visual effects to convey a brand of course the audience will have a good first impression, but to the consumer psychology to establish a solid brand image, relying solely on the brand's visual identity is not enough, need more brands and brand quality assurance. Theoretical Introduction of Brand Promotion Design In essence, the brand positioning is described constitute the fundamental basis of a target consumer group target and to speak of. Formal brand positioning brand managers written description, it can ensure that the brand can be integrated throughout the organization and share the company's vision, and to guide people to the brand strategic thinking. Mining intrinsically linked brand building and between the visual image design in order to look for suitable Chinese brand visual identity development path. In addition, new media can promote the application of domestic brand visual identity in the early 21st century to mature. Computer software developed using the brand image of the design process provides a convenient, more advanced printing technology for brand image design applications support. Rapid economic development, created a lot of social wealth, in the new century, accumulated rich material wealth, to enhance training and aesthetic needs of enterprises and commodities to consumers for the requirements and selection criteria are also increasing. Customers not only want to have a good quality of their products, but also hope to buy the products have a good brand image, quality and service culture (1) . Domestic and foreign enterprises will also be regarded as visual brand image design effective means to enhance competitiveness be used, from newspapers to magazines, from TV to the network, from the logo to the packaging, from advertising to integrated marketing, brand image design function is constantly enlarge. Due to continued increasing brand image design services, professional brand image design enterprises have continued to increase, the number of employees is also not unusual. While domestic brand design enterprises and foreign advertising companies, joint planning agency is in a position to compete against each other, and each in the brand image of the design and operation also have different experiences and models, but it is precisely this kind of competition is different, prompting the two can learn from each other and exchange useful experience, so that the domestic brand image design career in the twenty-first century really maturing.