Research on the Visual Brand Image Design of Visual Culture

Abstract

In this study, out of the idea of historical development, in the context of the development of visual culture to build brand image design and visual relationship between interpretation and perception of enlightenment Chinese century-old brand image design development brought on this basis. Conclusion the results of this paper was the view of the Institute as well as a summary of practical significance. Based on the current situation of the country from the perspective of the lack of historical development overall, systematic study of Chinese brand visual identity, it stood high visual culture development, a holistic, multi-dimensional perspective overlooks the visual image design and brand value of the relationship between, and on this basis to explore the visual image design status and role in the modern brand building, and then summed up the past century Chinese brand visual identity of Evolution for the promotion of contemporary art and design programs and the cultural and creative industries development has practical significance. The Influence of Visual Culture on Aesthetic Trend To Satisfy the Aesthetic Needs. The United States relies on the existence of human society and human aesthetic activity is a common social phenomenon. Aesthetic activities from the instinctive desire of human beings, the psychological root causes is that people want to own intuitive sense in the primary object of self-consciousness. In addition, the American psychologist Maslow's needs had to be divided into several levels, which also include the people for a sense of order, harmony and beauty needs. Obviously, this is pointing to the aesthetic needs of people in terms of. As can be seen from the early primitive paintings and decorative textures activities, the image is one of the main ways to meet the aesthetic needs of mankind. If the history of visual culture production and dissemination of images deemed to be historical review, the scientific and technological revolution in the history of the period before the occurrence, due to the level of human society, productivity is not high; productivity is limited image, plus intermediary for the single, so resource sharing images has been greatly limited. Therefore, the image in the ancient traditional societies can be said is a