Abstract

China has entered the era of informatization of big data on the Internet. The Internet has subtly influenced people’s study, work and life, and even influenced the process of social development. At present, China is moving from a big Internet user country to a strong Internet technology country. The development of the Internet industry has been scaled up, and its application field is gradually becoming multi-dimensional. Today’s animation industry, as a new format for the development of cultural and creative industries, is facing business opportunities and challenges. Traditional communication methods have been unable to meet the development needs of the market, and animation companies have begun to turn to the field of new media networks. Europe, Japan and developed countries such as the animation industry development history tells us that the animation industry development not only is relying on the overall planning of the industrial chain, rational distribution, but also the full use of the Internet in big data, the development of new media technology to build a platform for the development, transformation and upgrading Industrial operation model.

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