Abstract
Taking Zigong well salt culture creativity products as the center, and expanding it to the consumer and creativity products consuming market of Zigong City, and analyzing the current status of cultural creativity products of the existing well salt culture. Bringing up a designing method which is well salt culture oriented and considering regional characteristics and the establishment of the characteristic visual image as its core. Establishing a complete cultural and creative product designing system. Cultural and creative products with strong regional characteristics can shape the image of the city better, which is of great significance for spreading well salt culture and enhancing its cultural value.
Published Version
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