Abstract
As digital technology and related data become more and more common, the lack of user data protection and personal privacy leakage become more serious. In the era of big data, platform corporate social responsibility is facing more challenges, and platform enterprises should pay more attention to corporate digital responsibility. This paper studies the research status and development trend of platform corporate social responsibility, especially corporate digital responsibility, under the background of digital transformation. The main content covers the implications of platform corporate social responsibility and the new challenges posed by digital change, differentiates corporate digital responsibility (CDR) from corporate social responsibility (CSR) to highlight their uniqueness, while also linking the two, and identifying key stakeholders and critical phases that CDR must address. That is technology and data creation, operation, impact assessment and refinement.
Highlights
Compared with traditional enterprise, the unique of platform enterprise is based on Internet platform link bilateral market users, through the platform value proposition aggregation and envelope users, generating Same-side network effect and cross-side network effect, creating links to value, interactive value and personalized service value, forming "users - platform - users" a new type of commercial ecosystem value paradigm
New platform organization situation promotes the value creation mode from the traditional value chain, value network, value galaxy to the platform business ecosystem a leap, individual platform enterprise, platform, or bilateral users in both the lack of social responsibility and the alienation of events emerge in endlessly [1], the platform corporate social responsibility management becomes extremely urgent
Data analysis, artificial intelligence (AI) and machine learning to the benefits of society has become increasingly apparent in our daily life [2], the system designer and the use of these systems of organization has the responsibility to realize that their technology would use in a different way than that of the expectations, to different stakeholders and society as a whole unnecessary consequences
Summary
The unique of platform enterprise is based on Internet platform link bilateral market users, through the platform value proposition aggregation and envelope users, generating Same-side network effect and cross-side network effect, creating links to value, interactive value and personalized service value, forming "users - platform - users" a new type of commercial ecosystem value paradigm. In the process of platform enterprises leading the transformation of the new economy, there have been a series of social responsibility deficiency and alienation behavior. It can be summarized as the loss and alienation of social responsibility of individual platform enterprises, bilateral users within the platform, and individual platform as well as users within the platform [3], but all are closely related to platform enterprises. What is the particularity of the content boundary for platform enterprises to undertake social responsibility? The underlying logic of platform corporate social responsibility is ambiguous, and it is difficult to effectively answer questions such as the legitimacy, justification and content boundary of platform enterprises to undertake social responsibility [8] From the perspective of research on the three basic issues of corporate social responsibility [7], existing studies have not yet systematically clarified and dissected the underlying logic of social responsibility of platform enterprises as new organizational carriers in the new economic form, that is, why do platform enterprises need to assume social responsibility? What social responsibilities should platform enterprises undertake? Compared with traditional enterprises, what is the particularity of the content boundary for platform enterprises to undertake social responsibility? How should platform enterprises practice social responsibility? the underlying logic of platform corporate social responsibility is ambiguous, and it is difficult to effectively answer questions such as the legitimacy, justification and content boundary of platform enterprises to undertake social responsibility [8]
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