Research on Impact of Enterprise Innovation Capability on Corporate Social Responsibility in Era of Big Data

Abstract

The healthy development of an enterprise promotes the development of the whole society. At the same time, innovation ability is one of the important factors for enterprises to obtain core competitiveness. In the long-term and stable development of enterprises and society, the innovation ability of enterprises and the fulfillment of social responsibilities play a crucial role. First of all, on the basis of understanding the background and current situation of corporate social responsibility management in the era of big data, this paper focuses on government subsidy policies in the era of big data to study the relationship between improving corporate innovation ability and strengthening corporate social responsibility performance. Secondly, this paper makes use of the data of 500 enterprises from 2016 to 2020 by quantitative analysis and empirical analysis. The results show that there is a positive correlation between innovation capability and Corporate social responsibility, and government subsidies positively regulate the impact of innovation capability on corporate social responsibility. Finally, based on the above conclusions, this paper puts forward the following suggestions for economic development: First, enterprises should realize that R&D investment and economic benefits should be equal, and both are the top priority of economic development. Second, companies must actively maintain investment in research and development, using digital technologies such as the Internet, the Internet of Things and big data for front-end and back-end development. Third, to further stimulate the internal vitality of enterprises, the government needs to maintain tax reduction and exemption policies for high-tech enterprises, especially small and medium-sized enterprises.