The Impact of Brand Awareness and Brand Perceived Quality Towards Purchase Intention of Mobile Phone from Customers View in Ethiopia

Alemayehu Bakalo, Chalchissa Amantie

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https://doi.org/10.11648/j.jbed.20230804.12

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Journal: Journal of Business and Economic Development	Publication Date: Dec 11, 2023
License type: cc-by

Abstract

The Impact of Brand Awareness and Brand Perceived Quality Towards Purchase Intention of Mobile Phone from Customers View in Ethiopia

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