Abstract

We propose that digital technologies and related data become increasingly prevalent and that, consequently, ethical concerns arise. Looking at four principal stakeholders, we propose corporate digital responsibility (CDR) as a novel concept. We define CDR as the set of shared values and norms guiding an organization's operations with respect to four main processes related to digital technology and data. These processes are the creation of technology and data capture, operation and decision making, inspection and impact assessment, and refinement of technology and data. We expand our discussion by highlighting how to managerially effectuate CDR compliant behavior based on an organizational culture perspective. Our conceptualization unlocks future research opportunities, especially regarding pertinent antecedents and consequences. Managerially, we shed first light on how an organization's shared values and norms regarding CDR can get translated into actionable guidelines for users. This provides grounds for future discussions related to CDR readiness, implementation, and success.

Highlights

  • For the last couple of decades, digital advances have enabled a wide variety of systems with vast capabilities

  • We propose that digital technologies and related data become increasingly prevalent and that, ethical concerns arise

  • The benefits of automation, data analytics, artificial intelligence (AI), and machine learning to society are increasingly evident in daily life (Brynjolfsson & McAfee, 2017), and applications range from fulfilling consumer requests, making lending decisions, providing health advice, taking on high-risk jobs, protecting endangered species, to transporting people and goods (Wirtz et al, 2018)

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Summary

Introduction

For the last couple of decades, digital advances have enabled a wide variety of systems with vast capabilities. It requires organizations to develop a comprehensive, coherent set of norms, embedded in their organizational culture, to govern the development and deployment of digital technology and data. We refer to this idea as corporate digital responsibility (CDR), defined as the set of shared values and norms guiding an organization’s operations with respect to the creation and operation of digital technology and data. Our contributions support organizations in translating their mission and values regarding digital responsibility into actionable guidelines for users (i.e., managers, technology designers, and other employees)

Making a case for CDR
Stakeholders
Key lifecycle stages of digital technologies and data
Toward a conceptual framework of CDR
Three layers of a CDR culture
Influences on a CDR culture
Outcomes of a CDR culture
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