Research on the Co-creation Mechanism and Realization Path of Social Capital Participating in Rural Tourism Farmers' Value from The Perspective of Common Prosperity

Abstract

In this paper, farmers in tourist destinations are taken as an example to study the co-creation mechanism of social capital and rural farmers' value under the background of common prosperity. Through the case study and contribution study of the value co-creation mechanism of the consortium, this paper establishes the value co-creation mechanism of farmers in rural tourist destinations with social capital as a universal model, and verifies the accuracy and fitting precision of the model with existing cases. Taking the leading enterprises, the support of government policies, tourism and agricultural products as variables, this paper studies their impact on rural economic income as a whole. Through model research, this paper solves the problems of market mechanism disorder and unfair distribution in the three distributions of common prosperity, and combines the concept of rural tourism development and value co-creation. The research results are universal, providing a reference model for social capital to participate in the development of value co-creation of farmers in tourist destinations, and providing new ideas and ideas for farmers in tourist destinations to achieve common prosperity.