Research on the Activation of Smart Tourism Using Information and Communication Technology (ICT)

Abstract

The purpose of this study is to identify how smart tourism information technology based on ICT influences on the satisfaction of smart tourism as recognized by tourists with an experience of using ICT smart tourism service to promote ICT-based smart tourism and suggest implications based on them. For this, survey was conducted in the period of 54 days from December 9, 2019, to January 31, 2020. Total 250 copies were distributed that 218 copies were collected. Among them, 18 copies with incomplete responses were excluded that total 200 copies were used for empirical analysis. According to the results of factor analysis on ICT-based smart tourism information technology, factors were classified into four types of information, accessibility, interaction, and individualization. At the same time, according to the results of analysis of smart tourism satisfaction, there was a single factor and it was named as smart tourism satisfaction. In addition, among the factors of ICT-based smart tourism information technology, all the information, accessibility, interaction, and individualization turned out to positively influence on smart tourism satisfaction. It is required to establish ICT-based smart tourism connecting system where tourism service can be linked according to consumers. It is urgently required to prepare for the system where the government, public corporation, local government, and private sector are able to cooperate with each other to create a virtuous cycle structure that benefits such as products, contents, and services dispersed based on a precise understanding of behaviors and preferences of tourists are provided to ICT-based smart tourism consumers through supplier linked system.