스마트관광 경쟁력 강화를 위한 스마트관광 만족 결정요인에 관한 연구

Abstract

Smart tourism, which results from the combination of tourism and information communication technology (ICT), is recognized as an important concept that includes tourist behavior, tourism ecosystems, and customer performance. This study investigates the antecedents affecting customer satisfaction with smart tourism, which have received considerable attention in recent years. Specifically, the purpose of this study is to explore the relationships between smart tourism information technology attributes (informativeness, accessibility, interactivity, and personalization), the perceived quality of tourism destination attributes (5A's), and tourist satisfaction with smart tourism. A survey was conducted to Seoul tourists who had experienced smart tourism using information technology. The results of the analysis show that the smart tourism information technology attributes had significant effects on the perceived quality of tourism destination attributes and tourist satisfaction with smart tourism. Based on this study, we examined the smart tourism information technology and smart destination attributes of Seoul as a smart tourism destination and tried to analyze the smart tourism competitiveness of major cities in the world.