Abstract

This paper take Intelligent sharing bicycle company Mobike for example, first introduce the current situation of Mobike, then establishes a complete information static game model for the fixed amount subsidy strategy and the fixed proportion subsidy strategy, and analyzes its strategic equilibrium solution and reasonable price range, get conclusion that Mobike company expand the market share through the subsidy in the short term, but it cannot be maintained for a long time and needs diversification the profitability approach.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.