Research on Subsidy Strategy of Mobike Based on Complete Information Static Game

Abstract

This paper take Intelligent sharing bicycle company Mobike for example, first introduce the current situation of Mobike, then establishes a complete information static game model for the fixed amount subsidy strategy and the fixed proportion subsidy strategy, and analyzes its strategic equilibrium solution and reasonable price range, get conclusion that Mobike company expand the market share through the subsidy in the short term, but it cannot be maintained for a long time and needs diversification the profitability approach.