Research on Quanzhou Tourism Market and Tourism Development Strategies in the Context of Successful Application for Cultural Heritage

Abstract

The report of the 20th Party Congress puts forward that we should insist on shaping tourism with culture and promoting the deep integration of culture and tourism. Quanzhou, as one of the first batch of 24 famous historical and cultural cities released by the State Council, is known as "Seaside Zulu". 2021, "Quanzhou: Song and Yuan China's World Maritime Commerce and Trade Center" was successfully bid as China's 56th World Heritage Site. As a city with a relatively developed tourism industry and deep cultural heritage, Quanzhou has many advantages in developing tourism, and should follow the pace of the Central Committee of the CPC to play a leading role in tourism development, actively stimulate domestic demand, and promote high-quality development. Through research and analysis, the project aims to provide reference for Quanzhou's experience in the subsequent development of tourism resources and tourism development, and at the same time make suggestions for the shortcomings.