Abstract
In view of the low utilization rate of “Internet + government” service users and the weak awareness of public participation, the paper analyzes the influencing factors of “Internet + government” public adoption in the context of the blockchain industry. The empirical research is carried out from three dimensions: perceived trust, environmental characteristics, and public satisfaction; combined with the advantages of application blockchain technology in “Internet + government affairs,” it analyzes the characteristics of public adoption behavior at different stages, builds a process-based “Internet + government affairs” public adoption model, and utilizes methods of factor analysis and structural equations to verify the models, and finally recommendations are provided to boost the public adoption. The research shows that government trust, big data security trust, and blockchain technology advantages have a significant impact on the public’s initial willingness to participate; perceived ease of use, usefulness, and quality of perception directly and positively affect public satisfaction and indirectly affect public continuous willingness to use. The results of the research provide a theoretical basis and data support for continuously improving “Internet + government affairs” quality, to fully realize the value of government affairs services in the blockchain industry.
Highlights
With the continuous expansion of blockchain technology in the fields of finance, medical treatment, and government affairs, blockchain has become a hot issue of social concern
Public adoption is the main manifestation of the application value of “Internet + government affairs,” which can fully stimulate the motivation of government services and social creativity
Information security in the era of big data is one of the important factors affecting public adoption. rough empirical analysis, it is shown that government information platforms and big data security trust factors have a significant impact on public adoption
Summary
With the continuous expansion of blockchain technology in the fields of finance, medical treatment, and government affairs, blockchain has become a hot issue of social concern. In 2018, the State Department issued a notice to deepen the “Internet + government affairs” services, calling for the promotion of the “One Portal, One Door, Once Only” reform of government affairs services, the establishment of a public participation mechanism, and the use of the Internet, big data, blockchain, and other technologies to further enhance the efficiency and grade of government affairs services. Governments at all levels take the initiative to learn the principles and technology of blockchain to improve the service quality and efficiency and have introduced policies to encourage the application of this new technology to “Internet + government affairs” and promote public adoption. Public adoption is the main manifestation of the application value of “Internet + government affairs,” which can fully stimulate the motivation of government services and social creativity
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