Resistance and Acceptance of Mobile Innovations in Accordance to Age Groups: Centered on a Comparative Study between the New Generation and Older Age Groups

Abstract

Background/Objectives: Lately, diverse studies are being conducted on smartphones by comparing and analyzing usage frequency of application available in the device and the degree of acceptance in innovative functions between the new and old generation. Methods/Statistical Analysis: By means of analyzing the existing technology acceptance model and theoretical study on innovation assurance, variables that were expected to have an impact on acceptance of applications were set and a research model was developed. To verify the research model, a survey was conducted targeting the new generation (aged twenty), the group aged over forty, and the group aged over fifty to sixty. Finding: This work sets the research model and hypothesis based on the information systems Technology Acceptance Model in order to analyze the acceptance factors in smartphone services, and the hypothesis was tested through empirical analysis. First, the self-efficacy of smartphone service users had a significant impact on perceived ease of use and usefulness. Secondly, promoting smartphone services proved to have a significant impact on perceived usefulness and ease of use. Thirdly, the security of smartphone services had a significant impact on the users’ perceived ease of use. Fourth, perceived ease of use and usefulness had a significant impact on the degree of acceptance among users, and the impact of ease of use was greater in the high-age group while the impact of usefulness was greater in the low-age group. Improvements/Applications: The results of this study may help companies in expanding their consumer bases and stimulating industry activation. Since some age groups react more sensitively at maintainability than usefulness, it will also provide a guideline if the right strategy will be adopted.