Antecedents and Consequences of the Ease of Use and Usefulness of Fast Food Kiosks Using the Technology Acceptance Model

Abstract

The aim of this study is to investigate whether kiosk users’ characteristics can be explained by the technology acceptance model (TAM). Additionally, the goal of this research is to closely examine antecedents relevant to usefulness and ease of use. For the purposes of this study, the determinants of usefulness, degree of non-contact, time-saving efficiency, order accuracy, and ease of use were examined as important factors of kiosk design. The ease of use antecedents mainly consisted of payment and navigability. This study also attested to the relationships among a variety of TAM attributes: ease of use, usefulness, attitude, and intention to use. A survey was used to collect the majority of the data. Amazon Mechanical Turk was used for the recruitment of survey participants, and the number of valid observations was 346. A structural equation model was employed to test the study’s research hypotheses. It was found that time saving, order accuracy, and ease of use are positively associated with the level of usefulness. Ease of use is positively influenced by navigability, and attitude is positively determined by both ease of use and usefulness. Additionally, intention to use is positively impacted by both attitude and usefulness.