Research on Post Epidemic Brand Co Branding Based on Big Data – Taking Liangpin Store as an Example

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2020 is destined to be a difficult year. The rapid spread of COVID-19 has brought great impact on public life, public health and even the whole industry. But at the same time, online has been rising. As the most active marketing method in the Internet era, Brand Co branding still plays a role during the epidemic. At present, China has achieved phased victory in the epidemic prevention campaign, and we have also ushered in the post epidemic era of small-scale outbreak of the epidemic. As a major victim city of the epidemic, many brands in the post epidemic era are also continuing to explore new methods of Brand Co branding. In this case, in order to find a new method of liangpin Store Brand Co branding suitable for Wuhan in the new era, the author will use the form of big data and questionnaire to analyze the factors affecting the development of liangpin store Regional Brand Co branding in the post epidemic era through data: first, analyze the factors affecting regional brands from three aspects of packaging, category and policy and put forward suggestions; Second, analyze the factors affecting regional brands from three aspects: purchase convenience, word-of-mouth and selectivity, and put forward suggestions; Third, analyze the factors affecting regional brands from three aspects: purchase price, brand and publicity methods, and put forward suggestions to find the form of Brand Co branding suitable for the post epidemic era.