Research on Macao Study Tour Policy and Cross-strait Cultural Construction on the Macao Local Government Cultural Industry—Taking the “Ten Thousand Persons Plan”

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The development of Macao's study tour policy is closely related to the cultural industry. Its evolution has enriched cultural experience, promoted exchanges, and driven the coordinated development of the cultural tourism industry from "national education" to "national education + tourism". This study uses intergroup contact theory to thematically analyze 28 respondents' views on cross-strait relations and cross-strait culture. The results show that the study tour can promote exchanges between young people in Mainland China, Hong Kong SAR, Macao SAR and Taiwan Region; it can also directly meet the ideal conditions for intergroup communication mentioned by Allport, and have a positive impact on mainstream ideology and national identity. However, the government can create a cross-strait study tour circle. This circle can provide a better platform for strengthening indirect contacts between different regions. It makes up for the lack of direct contact conditions (spatial distance). This study fills the gap in the literature on enhancing cultural integration, identity construction, and cultural policy impacts among cross-strait youth through study tours, thereby providing a deeper understanding of the cultural relations between mainland China, the Macao SAR, and Taiwan region.