Research on Legislative Protection for the Network Consumers’ Rights and Interests in E-Commerce

Abstract

As a new business transaction model, the rapid development of electronic commerce breaking the limitations of time and space, beyond the existing market economy and created a unique invisible market among consumers, businesses and government. This will bring more business opportunities for enterprises, and also provide consumers with a more convenient way of consumption.But at the same time,it will give the traditional trade rules and regulations a powerful bad impact.E-commerce trading environment has some features such as virtualization, mobility, technical and non-regional, etc.And all these place the consumer in a position of disadvantage or vulnerable. The disputes and risks under the traditional trade did not disappear with the development of high technology, but also make a greater challenge on consumer protection. Therefore we can say that the rights of our consumers in the e-business model should be extremely fragile and in urgent need of a helping hand of the law.