Abstract

AbstractE-commerce puts forward a new challenge on the protection of consumers’ rights and interests. The paper has chosen functional department and industry association as research objects, presented the current situation and existed problems concerning the protection of consumers’ rights and interests in E-commerce, then followed by raising relevant proposals to perfect consumers’ rights and interests protection policy under China’s practice via borrowing foreign experiences. It is hoped that all this will furnish some necessary reference in perfecting the system to protect consumers’ rights and interests in E-commerce, making functional departments and industry associations to protect consumers’ rights and interests of work more efficiently so that the legal rights and interests of consumers will not be violated.KeywordsE-commerceProtection of consumers’ rights and interestsFunctional departmentIndustry association

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