Abstract

This paper explores the current status and issues of China's laws regarding the protection of consumer rights in online transactions, aiming to analyze challenges in their implementation and propose reform recommendations. Firstly, it reviews China's existing legal framework, including major legislative provisions and judicial interpretations. Subsequently, through an analysis of ambiguities in legal application, challenges in regulatory enforcement, and barriers to consumer rights protection, it exposes the primary issues in current legal implementation. Finally, based on these findings, specific reform suggestions are proposed to clarify legal applicability, enhance regulatory efficiency, and improve mechanisms for consumer rights protection, aiming to enhance the effectiveness and fairness of consumer protection in China's online environment.

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