Abstract
The article analyzes the conceptual foundations of the formation of a system of protection of the rights and legitimate interests of consumers. With the help of the dialectical method, a complex of general and special scientific methods, the essence of civil legal protection of consumer rights and organizational, legal and economic aspects of consumer protection have been clarified. The necessity of development and approval of unified standards for rendering financial services to consumers has been demonstrated. The main directions of formation and implementation of the policy of consumer rights protection in the field of trade and provision of financial services, with emphasis on digitalization of relevant legal relations, have also been determined. In the conclusions, the desirability of developing and consolidating, at the normative level, the Comprehensive Program for the Implementation of the State Policy on the Protection of the Rights of Financial Services Consumers for 2023-2027 is substantiated. Finally, arguments were presented to complement the legislation in the field of consumer relations with other normative legal acts in order to guarantee the protection of consumers’ rights.
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