Abstract
Knowledge payment has been known by more and more people since 2016. What is the willingness of people to pay for knowledge in the current environment? What are the influencing factors of willingness to pay for knowledge? This is the content of this study. In this study, factor analysis is used to classify the factors affecting knowledge payment into perceived usefulness, perceived ease of use, perceived risk and subjective norms. The results show that these four factors have a positive impact on the willingness to pay for knowledge.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: DEStech Transactions on Economics, Business and Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.