Research on Fresh Meat Cold Chain Logistics Service Quality Model Based on Supply Chain

Wei Guochen

doi:10.11648/j.jim.20160503.11

Abstract

Along with the fast economic development as well as the increase of consciousness for the food safety, the market demand for live fresh food also increases. In recent years, regarding to fresh meat food quality is more and more important in our country, because the special nature of fresh meat, it extremely easy to receive the microorganism pollution to deteriorate. But lack the research on the fresh meat cold chain physical distribution grade of service appraisal system and about the establishment of model. Based on this, the article takes the fresh meat enterprise as the object to determine the service quality evaluation index of fresh meat cold chain logistics, and establishes the corresponding evaluation model according to FAHP. Then according to its actual enterprises to carry out the verification of the model provide feasible theoretical guidance and reference for the enterprise to find and solve problems.

Highlights

With the rapid development of economy and the improvement of living standard, the awareness of food safety is increasing, and the demand for fresh meat has changed from quantity to quality
We set up the service quality indicators evaluation of raw meat cold chain logistics by using the research method of establishing a proper evaluation index, and establish the corresponding evaluation model and verification in the enterprise by using the method of fuzzy analytic hierarchy
By strengthening the process of cold chain logistics management can we ensure that fresh meat in cold chain system meets the requirements

Summary

Introduction

With the rapid development of economy and the improvement of living standard, the awareness of food safety is increasing, and the demand for fresh meat has changed from quantity to quality. Due to the lack of fresh meat cold chain logistics service quality evaluation system, enterprise is difficult to control the transport quality of meat in cold chain link of the transportation process. We set up the service quality indicators evaluation of raw meat cold chain logistics by using the research method of establishing a proper evaluation index, and establish the corresponding evaluation model and verification in the enterprise by using the method of fuzzy analytic hierarchy. It provides a theoretical basis and practical reference for enterprises to reduce costs and improve the quality of supervision.

Objectives

Results

Conclusion