Quality Evaluation on Agri-Fresh Food Emergency Logistics Service

Abstract

AbstractAt present, with the gradual promotion of Chinese life quality, the pursuit of diverse, fresh to agricultural food has become a trend. Agri-fresh food logistics began to penetrate into all aspects of daily life. Meanwhile, industrial convergence theory is the demand generated in this realistic environment. Learned from main scholars’ research results in the field of LSQ evaluation and industrial convergence and combined with relevant issues discovered during empirical survey, However, China's emergency logistics is still at the initial stage of development, and the development of China's agricultural and fresh food emergency logistics is also at the exploratory stage. There are widespread problems in China's agricultural and fresh food emergency logistics industry, such as the defects of the emergency logistics service quality supervision system. It is of great significance to carry out the theoretical and applied research on the LSQ evaluation index system of agricultural and fresh food. At present, although there are many researches on the quality of emergency logistics service of fresh agricultural food at home and abroad, their research direction mainly focuses on the application of relatively mature quality management theories and methods to the quality management of emergency logistics of fresh agricultural food. There is no definite conclusion on the quality evaluation index of emergency logistics service of fresh agricultural food, and the evaluation system for the quality of emergency logistics service of fresh agricultural food has not been established, this paper established a agri-fresh food LSQ evaluation index system, which includes four dimensions: fresh-keeping capability, operation capability, communication capability and information capability. At the same time, the paper also designed a research questionnaire to collect data, and the used AHP and fuzzy comprehensive evaluation on empirical application analysis. It is expected to provide necessary theoretical reference and practical guidance for the future related research, and fill the gap in this research field. The result score indicated that enterprises have relatively high level of agri-fresh food logistics service and higher customer satisfaction. At the same time, the paper found that communication capability was “general”. It is the place where enterprises need to make improvement in the future.Innovation: The innovation of this paper lies in the innovation of practical value. The research object of this paper is to take Wuhan “Justasy” Agricultural Science and Technology Co., Ltd. in Hubei Province as an example to study the quality of emergency logistics service for fresh agricultural food. In the past, the quality of emergency logistics service for fresh agricultural food at home and abroad has largely remained at the theoretical level. This study builds an evaluation index system for the quality of emergency logistics service for fresh agricultural food, It provides a tool for evaluating the emergency logistics service quality of an enterprise, which also helps the enterprise to continuously improve its own service level and customer satisfaction; As well as the innovation in theory, the article puts forward four evaluation indexes of fresh-keeping ability, business ability, communication ability and information ability to build the LSQ evaluation index system of fresh agricultural food, so as to evaluate the level of enterprise's fresh agricultural logistics service.KeywordsAgri-fresh food emergency logisticsService qualityEvaluation modelIndustrial convergence