Research on Enterprise Culture Innovation in the Age of Internet Economy

Abstract

With the development of the Internet economy era, the development of enterprises will be hindered. To this end, business managers should further study the construction of corporate culture in the era of Internet economy and innovate in the construction of corporate culture. To this end, this paper first describes the characteristics of corporate culture construction in the era of Internet economy, followed by a detailed introduction to the process of corporate culture construction and innovation, and based on this, formulates corporate culture innovation strategies.