Abstract

To better conform to the development trend of economic globalization, modern enterprises need to continuously innovate in technology, so as to provide enterprises with better products. The technological innovation level of economic innovation subjects is rising day by day, and the technological innovation level of enterprises has become more and more prominent. An excellent corporate culture will help technological innovation. The company uses corporate culture to shape its corporate image and spirit, thereby creating an atmosphere for technological innovation and bringing success to technological innovation. Corporate culture and technological innovation are two important elements to strengthen the company’s core competitiveness, which directly affect the company’s sustainable development level. Based on the previous analysis, we constructed an integrated model of corporate culture and technological innovation based on deep learning methods, analyzed the effect of corporate culture construction on corporate technological innovation capabilities, and sought measures to establish corporate culture.

Highlights

  • E unique ability which is not easy to be imitated by competitors and can bring excess profits is called core competitiveness [3]. e strength of core competitiveness determines the status and destiny of an enterprise in market competition

  • Enterprise culture and technological innovation can be regarded as two important conditions to improve the core competitiveness of enterprises, which directly affect the sustainable development level of enterprises

  • Enterprises registered in China, except Hong Kong, Macao, and Taiwan, have independent intellectual property rights over important technologies of their products or services in the last three years by means of transferee, independent research and development, etc. e number of employees with college degree or above in technical positions of enterprises should reach more than 26% of all employees, and the employees engaged in Research and development (R&D) positions should reach more than 7% of all employees

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Summary

Composition of Technological Innovation Ability of Enterprises

2.1. e Concept of Enterprise Technological Innovation Capability. Technological innovation ability is the comprehensive ability of enterprises to effectively utilize all kinds of resources for technological innovation under certain economic and technological conditions, aiming at enhancing their competitiveness and improving their quality of enterprise. Enterprises can make use of continuous scientific and technological innovation to innovate the original production technology, so as to control costs, ensure product quality, and let consumers get a good shopping experience. In this way, the brand and products of the enterprise can be truly played out and gain a larger market share. Marketing ability is to promote products or services through various publicity, such as advertising media, product experience, etc., so that consumers can know and recognize new products, and feedback their feelings and suggestions to enterprises, so as to realize the transformation of innovative achievements [16]. As shown in the table, the time and income of the results enter the market

Integration Model of Enterprise Culture and Technological Innovation
Evaluation index
Result analysis
Result score index
Conclusion
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