Research on Development Strategies of Secretarial Studies in the Era of Integrated Media

Abstract

The application of artificial intelligence, AR/VR, and other digital technologies has profoundly changed the demands and forms of the secretarial industry. Higher education institutions offering secretarial studies must keep pace with social development, redesign talent development models, curriculum frameworks, and teaching methods to cultivate highly skilled professionals who meet future job requirements. In the era of integrated media, secretarial studies face multiple crises, including a lack of awareness among teachers about integrated media teaching, inadequate application of integrated media technology in practical training, and a deficiency of innovative methods and content in practical teaching. However, the era of integrated media also brings opportunities for the development of secretarial studies, including effective integration of the professional characteristics of secretarial studies with the demands of the integrated media era, providing feasibility for cross-disciplinary cooperation with integrated media technology, and expanding the development space of secretarial studies. To address these challenges and opportunities, the development of secretarial studies requires a parallel approach of theory and practice, cultivating numerically intelligent secretarial professionals; leveraging integrated media technology to construct a multi-dimensional teaching system based on societal demands and enhancing media literacy. Through these measures, secretarial studies will better adapt to the development demands of the integrated media era, laying the foundation for cultivating application-oriented professionals capable of meeting future secretarial career requirements.