Abstract
Aiming at the problems of homogeneity, simplification and low cultural recognition of Tibetan cultural and creative products, design and application research are carried out in combination with prototype theory. Firstly, we determine the target product through fieldwork, and analyze the existing products in the market. Then through the analysis of Tibetan culture, using product semantic methods, we extract the pattern elements that match the semantic of the target product, and determine the design prototype. Finally, combining the prototype theory, we analyse of the design prototype to inspire the design, complete the innovative design of the product. Practice has shown that the use of prototype theory for product design can accurately identify Tibetan cultural symbols and excavate cultural connotations to promote the spread and development of Tibetan culture.
Highlights
IntroductionAs a kind of cultural consumer goods, are the core of the development of the cultural industry
Cultural and creative products, as a kind of cultural consumer goods, are the core of the development of the cultural industry
Based on what has been discussed above, this research will focus on Tibetan culture and use prototype theory to innovate the design method of Tibetan cultural and creative products, so that the products fully reflect the cultural connotation of Tibetan culture and provide ideas for the design of Tibetan cultural and creative products
Summary
As a kind of cultural consumer goods, are the core of the development of the cultural industry. In recent years, they have aroused a lot in China and have been favored by the market. How to design cultural and creative products that better reflect cultural connotation has become an important issue to cultural and creative industry. With the advancement of the "Belt and Road" strategy, the cultural industry in Tibet is booming. Due to its harsh natural conditions and backward economic foundation, the cultural and creative industry in Tibet still have a large gap compared with other developed regions[3]. Based on what has been discussed above, this research will focus on Tibetan culture and use prototype theory to innovate the design method of Tibetan cultural and creative products, so that the products fully reflect the cultural connotation of Tibetan culture and provide ideas for the design of Tibetan cultural and creative products
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