Research on Cultural and Creative Product Development Based on Museum Resources

Abstract

The China’s national and cultural self-confidence originated from the long historical culture. Cultural and creative products development based on museum resources has a thriving trend, but has not formed a standardized development process. The optimization of products developing and rebuilding thinking and methods bring the upgrade for the cultural and creative products development based on museum resources at brand strategy level and product development level which is the focus in this paper. The purpose and significance of this study is to explore the development process of the cultural and creative products based on museum resources. The typical program cases were taken in this paper as examples, to verify the scientific and validity of these ideas and methods.