Research on Business Model Innovation Based on Big Data Analysis

Abstract

With the continuous development of information technology, the network era is gradually coming and has an important impact on all industries, which makes the business model of enterprises have to keep pace with the times to achieve innovation, so as to enhance the competitive advantage of enterprises and promote the healthy development of enterprises. Driven by big data, the pace of business model change is faster. All kinds of data are being produced all over the world in an instant, and this momentum is getting stronger and stronger. Big data is an important ignition point to promote the business model to be updated and reformed, and it is also a key factor to promote the increasingly fierce market competition. Therefore, it is particularly important to strengthen the research on business model innovation driven by big data. Based on the background of the Internet age and computer technology, this paper explores the innovative strategy of business model, so as to promote the innovation of business model and the development of enterprises.