Research on Acculturation and Vietnamese National Identity in the Process of Globalization

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Objectives: The article analyzes the process of acculturation and the changes in Vietnamese national identity in the context of rapid globalization. The research focuses on the key influencing factors and the extent of changes in national identity. Methods: Based on the theory of acculturation, the study employs both qualitative and quantitative research methods. Survey data were collected from residents in both rural and urban areas in Vietnam, reflecting their perspectives on the impact of globalization on culture and national identity. Results: Factors such as mass media, tourism, cultural exchange, and direct contact with foreigners play significant roles in introducing new cultural values to Vietnam. Mass media (films, music, the internet) are regarded as the main channels through which foreign cultures spread, leading to changes in customs, arts, cuisine, and fashion. A distinction between rural and urban residents is noted: urban residents, due to their greater exposure to foreign cultural elements, tend to accept and integrate new values more rapidly. Despite significant changes, traditional values are maintained and protected. The acculturation process is not a complete replacement but a flexible combination of the old and the new, resulting in a diverse national identity. Conclusions: The acculturation process in Vietnam within the context of globalization represents a blend of tradition and modernity. Vietnamese people retain the core values of their traditional culture while embracing new elements from foreign cultures, contributing to a flexible and rich national identity.