Research of the implementation level of information and communication technologies by tourism enterprises

Abstract

The implementation of information and communication technologies in the activities of tourism enterprises has significantly transformed all participants of the tourism market. In this context, the purpose of the article was to study the level of implementation of information and communication technologies on the example of Ukrainian tourism enterprises and to compare such implementation with enterprises of various economic spheres. The article uses such methods of scientific research as generalization, observation, comparison, grouping, abstraction, and the graphic method. The paper analyzes scientific works to determine both the essence of information and communication technologies and the main types of modern technologies used in tourism enterprises. Using the example of the Network Readiness Index and the Digital Economy and Society Index, the leading countries that have the highest positions and are those that are developing the digital society the most are determined. Based on the analytical reports of the world’s leading consulting companies (Forrester, Capterra), the main types of information and communication technologies are considered with the study of new trends. A comparison of the key Ukrainian software implemented by tourist enterprises was carried out, with an evaluation of the most optimal (by price criteria) on the example of specialized CRMs – IT-tour, Iterios, MoiTouristy. Considerable attention is paid to OTA channels. A comparison of the key software used by hotels and restaurants (and other similar establishments) was made. It has been established that Ukrainian offers most closely meet the requirements of tourism enterprises (for example, Poster, Servio). It was determined that tourism enterprises have a high level of use of information and communication technologies in comparison with other sectors of the economy. The assessment of the level of use was based on the use by Ukrainian enterprises of the Internet, cloud computing services, robotics, electronic commerce, Big Data and skills in the field of information and communication technologies. The results of the research will be useful in the selection of software by tourism enterprises, in the determination of information and communication technologies that best correspond to the field of activity of the enterprise and in the formation of a competitive strategy for the development of tourism business enterprises