Research Note: Addressing Tourism Public Policy Issues through Attitude Segmentation of Host Communities

Abstract

Resident attitudes are important in identifying the impact of tourism within communities and in determining local policy, planning and management responses for the development of tourism. Additionally, tourism policies established are vital for the marketing of cities, regions and countries. This paper examines tourism public policy, with particular reference to the importance of addressing host community interests and involving host communities in public policy decision making. It outlines a segmentation study undertaken on New Zealand residents' views on tourism and how these segments can be applied to tourism policy making.