Abstract
Introduction: The issue of using research methods in cultural studies is a key factor in the analysis of cultural phenomena and processes. Contemporary approaches include hermeneutics, structuralism, semiotics, ethnographic, comparative, phenomenological, sociological, and psychoanalytic methods. Each of them provides unique tools for cultural research.Objective: The purpose of the study is to analyze the effectiveness of various research methods in cultural studies and to identify their advantages and disadvantages in the conditions of modern challenges. The research methodology involves the analysis of the structural components of cultural studies and the possibility of applying variable methods for their identification.Methods: The research sample consists of a set of methods: hermeneutics, structuralism, semiotics, ethnographic, comparative, phenomenological, sociological and psychoanalytical. The article examines the practices of applying methods for the interpretation of cultural texts, the analysis of structural elements of cultural systems. Results: Results of the study emphasize the importance of the integration of interdisciplinary approaches and modern technologies to increase the effectiveness of cultural studies. The conclusions of the study indicates the need to adapt traditional methodological approaches to the conditions of globalization and cultural hybridization. Prospects for further research are aimed at the development of new methodological tools and the use of modern technologies for data collection and analysis. Special attention should be paid to international cooperation and exchange of experience between researchers for the development of global cultural knowledge.Conclusions: Research methods in cultural studies are crucial for a comprehensive understanding of cultural phenomena, but they face challenges such as subjectivity in interpretation, necessitating improved methodologies and interdisciplinary cooperation
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