Research and practical exploration on innovation and entrepreneurship in Master of Arts in Fashion Design major based on new liberal arts

Abstract

Deeply implement industry-university cooperation collaborative education projects, deepen the integration of industry and education, and school-enterprise cooperation, and promote the reform and innovation of contemporary fashion master's degree design talents. Through preliminary exploration and attempts at teaching clothing brand product design courses, this paper has formed a new teaching design model based on innovative and entrepreneurial thinking, that is, ability training as the orientation, project system as the core, and multi-disciplinary intersection as the means. It is an education model in the direction of mass entrepreneurship and innovation through curriculum teaching service projects and project practice to deepen teaching. Use innovative design to drive the sustainable development of the clothing brand industry and provide enterprises with design talents that meet the personalized and characteristic needs of the future fashion consumer market. At the same time, it has guiding significance for the employment development of postgraduate students majoring in the Master of Arts in Fashion, laying a solid foundation for students to enter the field of innovation and entrepreneurship in the fashion industry in the future.