Abstract
This study examines the features and big data consisting of digital trace records from economic actions within Bukalapak's reputation system and their impact on the willingness to sell (WTS) electronic products. Digital mixed content analysis was used to analyze the rapidly evolving digital-social-based economic institution infrastructure. Data were collected, analyzed, and visualized using Python and analyzed using the concepts of new economic institutions and WTS. The findings indicate that the reputation system is a formal element comprising algorithms, rules, scripts, and patterns. This system facilitates social processes through feedback mechanisms in product descriptions, comments, reviews, ratings, and badges, which generate informal elements such as norms, trust, and symbolic values. These two elements are interconnected into an institutional framework whose function is to ensure that the market, characterized by high levels of anonymous transactions, uncertainty, and asymmetric information, can remain stable and meet the expectations of the actors involved.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
