Relationship between Destination Image, Transport Infrastructure and Revisit Intention: Regression Analysis

Abstract

The goal of tourism has several advantages, including offering novel experiences and fostering intercultural understanding. However, tourism also has drawbacks, such as overdevelopment and ecosystem deterioration. Different factors prompt tourists to revisit a destination more frequently than others. These factors can be divided into physical and social factors. Physical elements could include a destination's image and transportation infrastructure. Social aspects may consist of how welcoming the residents are. Thus, this study explored the relationship between destination image, transport infrastructure and tourist revisit intention. A quantitative method was used for this study, and the data were collected through questionnaires from the tourists. Three hundred sixty-three respondents were used for the survey; the sample was drawn using a simple random sampling procedure. Two hypotheses were developed and tested. The researchers hypothesised that destination image positively affects revisit intention and transport infrastructure positively affects revisit intention. The data were analysed using regression analysis. The results showed that destination image significantly positively affected revisit intention. The study also found that transport infrastructure significantly positively affected revisit intention. The result of this study would inspire the government, policymakers, and tourist management to develop a customised responsiveness program. The findings will also help tourism stakeholders comprehend tourist perception and why travellers resist.