Relational Analysis of Talents’ Turnover and Management Factors in Bank’s Credit Card Center: An Empirical Analysis Based on Six Banks in Guangzhou

Lian Duan,Ling Yan

doi:10.4236/jfrm.2018.73019

Abstract

The development of bank’s credit card business faces serious challenges, and the bank employees’ turnover is becoming increasingly serious. In view of this, this thesis takes the employees of the credit card department of the six banking institutions in Guangzhou as the research object, and explores the key factors that influence the talent turnover of Chinese banking industry in the current environment. An official questionnaire is designed for research. Combining with the actual situation of corporate and domestic and foreign research results, in addition to the relational analysis on salary and benefits, career promotion and management communication which are traditional issues, this thesis has constructed a relational model of internal and external factors in the context of performance-based high-pressure brought by market saturation and the impact of the emerging business of mobile payment and virtual credit cards business. This thesis is more scientifically and comprehensively used for analysis and discussion. The talent turnover of bank’s credit card business is mainly due to the ambiguity in the development prospects of credit card business, the impact of mobile payment and emerging business of virtual credit card on employees’ psychological expectations, the high pressure of employees’ performance due to saturation of the credit card market, and the development of new consumer finance companies. Also, external work opportunities and other intricate internal and external factors lead to this result.

Highlights

Combining with the actual situation of corporate and domestic and foreign research results, in addition to the relational analysis on salary and benefits, career promotion and management communication which are traditional issues, this thesis has constructed a relational model of internal and external factors in the context of performance-based high-pressure brought by market saturation and the impact of the emerging business of mobile payment and virtual credit cards business
The results show that there are no significant differences in the five dimensions of emotional credit loyalty, normative loyalty imbalance, ideal loyalty imbalance, economic loyalty imbalance and opportunity loyalty imbalance in employees of credit card center with different marital status
This thesis takes the employees of the credit card center of the six banking institutions in Guangzhou as the research object, and explores the key factors that influence the talent turnover of Chinese banking industry in the current environment

Summary

Introduction

With the increasingly fierce market competition in China’s financial industry, increasingly stringent regulatory policies, the acceleration of marketization of interest rate, the acceleration of the financial media process, and increasingly complicated customer demands, impact of Internet finance are increasing. Because Banks’ financing functions start to decline, simple traditional asset and liability businesses can no longer create considerable profits. According to The People’s Bank of China “Statistics Report on Financial Institutions Loan Investment” over the years (The People’s Bank of China, 2017), the scale of China’s consumer credit balance has grown from 7.5 trillion Yuan in 2010 to 25.06 trillion Yuan in 2016. The loss of bank employees has become increasingly serious. Institutions are facing more and more difficulties and challenges in talent management

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Conclusion