Reforming the Teaching Methods of International Marketing Courses in the Context of Belt and Road

Abstract

International Marketing is a professional course for Economics major. The teaching of this course can help students 
 master the basic knowledge of modern international marketing courses, develop students’ marketing skills, so that they can plan 
 international marketing activities, and make decisions on products, pricing and distribution in international markets, marketing and 
 decision-making; at the same time, improve students’ ability to analyze and solve international marketing-related problems. In the 
 new era, combined with the national “One Belt, One Road” strategy and the strategic layout and promotion of the “National Brand 
 Plan”, Chinese enterprises have become scarce international talents, international marketing talents are an important part of the 
 internationalization of talents, and promoting the reform of international marketing training curriculum has become an important 
 way to improve and train international marketing talents. This paper discusses in detail this paper on the basis of the analysis of 
 the international marketing course teaching plan and practice reform, systematically analyze the classroom teaching effect and 
 the main problems, and finally put forward targeted measures and suggestions to improve the teaching reform effect, to provide 
 reference for further teaching reform and practice teaching methods.