Abstract
Any enterprise is likely to be affected by international market whether it goes to the world or not. Faced with serious challenge, the domestic enterprise is in urgent need of international marketing talents cultivated through higher education. Moreover, with another step in the history development of our national higher education business, the teaching of international marketing course should keep pace with the development and reform of higher education to implement teaching reform to international marketing course of economy and management specialties such as marketing, international trade, etc. In this background, combined actual teaching situation, this paper analyzes major problems in the teaching of current international marketing course and presents corresponding suggestions on teaching reform from three aspects, namely teaching material system, practice teaching link, teaching methods and means. KEYWORD: International marketing; teaching reform; higher education
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