Abstract
Business departments need to educate their students to be effective in today’s competitive global market. International marketing (IM) courses gained a critical role in the business education curricula. In Turkey, the status of this course which provides international perspective to students is not much known. This study examines the current status of IM courses in Turkey. Fifty academicians teaching IM courses participated in the exploratory study and responded to the questions such as whether IM course is an elective or mandatory in their current business curriculum, importance level of course topics, frequently used teaching methods and course material, attitude of the department towards IM course, and students’ outcome from the course.
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